Pfizer marketing strategies essay

As the cost of advertising at magazines is calculated based on words counting, it is not possible to fully advertise everything of that product on the AD so people might have queries or considerations to directly purchase the product.

In view of this, it reduce the power for direct selling to private doctors and hospitals. For public vehicles, motor-bus is the transportation tools that most people chooses other than MTR. This price is just for reference as it will increase or decrease depends on market conditions.

Strategies to build competitive advantages are needed, considering the adverse effects of changes in the market. Advertisement at MTR station inside Advantages 1. Easily to build relationship for direct selling as medical representatives can directly get in touch with the end-user. However, for General Practitioners, the price is flexible and the range is large.

This allowed direct to consumer DTC marketing. Especially for the products for some special treatment, it needs time might be at least meetings to clearly explain to the doctors how to use the medicine and what benefit to the patients in compare to other competitors and relevant side-effect.

Personal meeting is easily for medical representatives to introduce the new products to the doctors in details. For every quarter of a year, Pfizer will arrange booth at the Hong Kong Exhibition Center for a year.

Phizer Marketing and Products - Essay Example

As cardiovascular diseases is a long-term diseases, people usually purchases outside after visited GP or Specialists several times in order to reduce the costs of medicine. However, the firm must use its strengths along with proactive steps to overcome market risks and industry risks. Tetra Pond and Aquarium 0.

Through co-promotion and licensing agreements, Pfizer promotes and markets such highly promising products as Celebrex, Bextra, Aricept, and so on with alliance partners. It all depends on the relationship between the medical representatives and the doctors and the monthly consumption. This brand is known worldwide for innovative pharmaceutical products.

However, for General Practitioners, the price is flexible and the range is large. Another famous example of this is the Apple iPod which has minimal advertising budget but is wildly popular. This partnership ensures that all medical information from Pfizer is credible, relevant and useful to the healthcare professionals who use its products to care for their patients.

The variety of their pharmaceutical products is very large which covers cardiovascular diseases, central nervous system diseases, genito-urinary system diseases, upper and lower respiratory system diseases, neuropathic pain diseases, histamine diseases…. Company will highly rely on sales representatives to get orders.

These lawsuits could lead to financial losses. Ad Campaign Example8 A large part of future growth is taping into the developing countries. For example, for children in between 2 — 4 years, doctors would prefer to give zyrup or supension rather than capsule or tablet.

Pfizer – Marketing Case Study Essay Sample

Personal meeting is easily for medical representatives to introduce the new products to the doctors in details. Along with the developing Asian nations, there will be a very strong market demand in the short term future. Because medicine development for coronary diseases is still the priority in the pharmaceutical market now.

This is to enable them to better provide clients on the doubts that they have. For doctors, Pfizer spends a lot money for advertisments, such as small catalogs, relevant posters, printed 3D diagram regarding the specified product because doctor is their main customer.

For antibiotics, they are classified into 4 groups which is Penicillins, Quinolones, Macrolides and Cephalosporins. The market situation for the drug is expected to change as more firms are likely to produce drugs with the same active ingredient, competing based on price.

Many of these countries may have traditional forms of healing that are more nature than Pfizer is used to, meaning that a challenge may await its advertisement team. Pfizer provides cash, staff, and other resources to further develop, market promote, and sell the products in exchange for a share of revenues.

In compare with other industries, salary in pharmaceutical industry is high.

Pfizer “Branding” Marketing Strategy Essay

Also, it is not so convenient to invite doctors or specialists to join from time to time as they have their own work. Drug makers can be sued over the publication of clinical trails or marketing of drugs for so-called off-label uses.

For example, even during economic crises, the company keeps its business profitable by virtue of its international presence. Booth and public talk Advantages 1.

Usually, it lasts for weeks maximum. By promoting a healthy, active, and fun lifestyle through DTC advertising, Pfizer can connect to the consumer with visions of making their families grow stronger and adding the benefits to society as a whole. Cost is not cheap as it needs to book the Hong Kong Exhibition Center and Government does not have any sponsorship.

These expirations could make the company weaker because competitors could then produce copies of such products.For the quarter, Pfizer reported sales growth of 26% on an operating basis to $13 billion, though the addition of Hospira's legacy injectable business.

Marketing Strategies Essay examples “Tried and True” Budweiser’s Marketing Strategies Endure through the Decades Jacqueline M. Milohnic CM Budweiser utilizes a broad range of marketing strategies in order to anchor a wide spectrum of consumers who continuously find themselves identifying with the ever changing characteristics of their.

Read this essay on Marketing Strategy of Pfizer. Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more.

Only at". • Sales and marketing structure: Pfizer remains the marketing partner of choice. Primarily in the primary care niche, Pfizer has commercially outperformed its competitors in the past 15 years.

Particularly impressive and effective is the company’s direct-consumer advertising, making Pfizer especially successful in the U.S. market. Marketing Plan Words | 6 Pages.

A marketing plan is the key to business. Its purpose is to maximize the business ' profits. As opportunities crop up or the business environment changes, the objective and marketing. Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales .

Pfizer marketing strategies essay
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